UX/PRODUCT LEADER

Laura Pionek

22 YEARS INNOVATIVE & STRATEGIC PRODUCT & UX LEADER WITH EXTENSIVE EXPERIENCE MANAGING THE LIFE CYCLE OF USER-CENTERED DESIGN PROJECTS FROM CONCEPTUALIZATION
TO LAUNCH

01 PROFESSIONAL

  • Pioneering leadership in UX vision, strategy and design thinking
     
  • Engaging and compelling project presenter with excellent interpersonal communication skills and passion to pitch new ideas, gain buy-in for ideas and drive the creative evolution of projects
     
  • Astute management skills for creating and navigating project timelines, user stories and release plans
     
  • Judicious evaluator of user research, usability studies, analytics and conversion rates for data-driven iteration
     
  • Effectual leader able to capitalize on individual team member strengths and drive timely completion of high-quality deliverables while expertly managing stakeholder relationships
 
 

03 WORKSHOPS

OVER THE YEARS LAURA HAS LED HUNDREDS OF WORKSHOPS ON EVERYTHING FROM IDEATION TO GOOGLE DESIGN SPRINTS -- FROM LEAN CANVAS TO QUARTERLY PLANNING "SCIENCE FAIRS" -- FROM CUSTOMER JOURNEY MAPPING TO TEAM RETROSPECTIVES -- FROM COLLABORATIVE DESIGN SESSIONS TO DESIGN CRITQUES

 
 

03 Experience

2017-PRESENT

SOPRIS HEALTH

VP, Product and User Experience

• Product life cycle management

• User research management

• Agile software engineering team management

• Oversaw EHR integrations

• Designed mobile app

• Customer support team management

• Medical transcription team management

• Technical support team (using Zendesk) management

• Company website management

• Marketing support

2016-2017

PEARSON

UX MANAGER

• Developed global UX & product org hybrid agile methology

• Managed 7 UX teams

• Collaborated with IBM Watson team on using AI for teaching and learning experience

• Designed patent-pending data analytics predictive experience for internal tools

• Conducted numerous workshops to gain company-wide consensus on new global learning platform project proposals

2015-2016

DELOITTE DIGITAL

SENIOR UX ARCHITECT

• Managed UI/UX designers on 2nd most downloaded government app in app store

• Led client-facing interactions regarding continuous improvement, product optimization, accessibility considerations and strategic modernization of existing properties

• Spearheaded user research and analysis

2014 -2015

AETNA/iTRIAGE

DIRECTOR OF USER EXPERIENCE

• Led the re-imagination of the UX for a healthcare app with 2 million downloads to optimize patient reach and engagement

• Conducted nationwide primary research to establish market segmentation & personas

• Drove organizational culture change from feature-first to problem solving focused thinking

• Built a UI/UX team from ground up to handle challenges of new product development

• Led collaborative workshops to foster a culture change and bring entire company into design process

• Established a foundation and vision for digital style guide and pattern library

• Spearheaded effort to create a unique, user-centered experience for the
re-envisioned product

Worked with the Blind Institute of Technology to ensure our products were not only accessible, but were fully usable by those with
different abilities.

2013-2014

EXPERIS IT

MOBILE UI/UX & DEVELOPMENT EXPERT | CONSULTANT | PROJECT MGR

• Played a dual role of providing project leadership in UI/UX while also project managing technical resources for delivery of mobile and
internet solutions

• Created and maintained IA documentation and asset libraries

• Provided leadership on best practice implementation for digital interface development

• Acted as a SME on Mobile UI/UX design
and development

2012-2013

TOPIN & ASSOCIATES

SENIOR DIGITAL PRODUCER

• Managed all aspects of digital project conceptualization, execution and delivery

• Developed key processes for increasing efficiency and providing proper documentation for all digital projects

• Identified unique product opportunities for clients and developed comprehensive digital strategies, sold the ideas to the clients and managed the successful executions of
those strategies

• Led organizational change from print-based advertising to digital project life
cycle management

2011-2012

ALLSTATE

MARKETING COMMUNICATIONS CONSULTANT

• Designed and guided the UX and product development of websites and native
smartphone apps

• Designed the first Ferrari roadside assistance app, iOS

• Designed the first BMW roadside assistance app, iOS and android

• Designed the first Good Samaritan roadside assistance app, iOS

• Introduced quality control standards through UX documentation for website and app development

• Significantly increased in-house capabilities which enabled Allstate to take on more projects more quickly and become an industry leader in technology-based solutions for roadside incidents

2011-2011

MIDWESTERN UNIVERSITY

ANATOMY RESEARCH TECHNICIAN IN DIGITAL PALEONTOLOGY

• Provided technical support, presentation development, conference graphics preparation, student mentoring and computer-based research analysis using Morpheus, Landmark, Avizo and R

• Aided two distinguished professors market their research to a wider audience through the creation of figures, posters and websites

2011-2011

REALSUPPORT, INC

UX/UI DESIGNER & DEVELOPER | CONTRACTOR

• Created unique presentations, online presences and social networking opportunities for realtors

• Designed business cards, post cards, "one pages", ad banners, custom websites, custom Facebook graphics, modified existing code to websites (HTML, CSS, DWT, Javascript), built new websites (HTML, CSS, Javascript) and adhered to accessibility standards (WCAG 2.0)

2007-2011

EDGEWOOD COLLEGE

ADJUNCT PROFESSOR

• Engaged students in multimedia rich presentations in the sciences

• Facilitated inquiry-based learning

• Networked with local leaders, non-profits and businesses to connect students with crucial career development opportunities

Incorporated art and hands-on activities to make science more engaging and fun

(Laura Mitchell - maiden name)

2008-2009

MADISON COLLEGE

WEB CONTENT DEVELOPER

• Spearheaded the Center for Arts and Sciences online presence production

• Acted as a liaison between technical staff and the members of the academic departments

• Developed graphics and user interface elements for the Center's portion of the website

• Maintained content using Drupal CMS

2005-2007

GEOLOGY MUSEUM - UNIVERSITY OF WISCONSIN - MADISON

PROJECT ASSISTANT

• Directed rebranding of the UW
Geology Museum

• Designed museum logo, letterhead, business cards, signage, exhibit materials, online presence, annual reports and member
communication pieces

• Built museum website and maintained content

• Developed marketing campaign for UW-Madison Darwin Day celebration from 2006-2009 including annual logo redesign, t-shirts, posters, websites, event programs, banners, advertisements and event decor

1998-2004

SQUARESPOT MULTIMEDIA

OWNER | UX/UI DESIGNER & DEVELOPER

• Designed, programmed and maintained a variety of multimedia applications for business, retail and non-profit organizations

• Specialized in creating successful branding and marketing campaigns that connected effectively with end-users

• Hired, supervised and evaluated employee and contractor performances

• Managed client account records, maintained billing database, developed new business opportunities, upheld excellence in customer satisfaction and oversaw day-to-day operations

2001-2001

23AIRMAIL

UI/UX DESIGNER

• Led UI/UX design on a multitude of major clients such as Red Robin, Western Digital, Junior Achievement, Johns Manville aand Quizno's Subs

• Developed CD business cards, CD-ROMs, kiosks, flash applications, media-rich email campaigns and websites

2000-2000

XPLORENET

CREATIVE DIRECTOR

• Supervised the creative development of all multimedia production

• Led client-facing product discovery sessions

• Produced high-fidelity prototypes

• Executed on or oversaw implementation of UX strategy

1997-1999

CINCINNATI ZOO & BOTANICAL GARDENS

DIGITAL MEDIA ASSISTANT

• Transformed graphics from large zoo signage into digital formats for use in educational CD-ROMs, websites and print pieces

• Wrote copy and created original artwork for the launch of the zoo's first website

• Monitored website traffic and identified trends in user activity

1996-1997

UNIVERSITY OF CINCINNATI

UNDERGRADUATE ASSISTANT

• Created an extensive video clip library in FileMaker Pro of genetics video content for multimedia lecture material

• Learned Adobe Photoshop

• Supported a National Science Foundation funded grant to develop a CD-ROM to teach biology to non-science majors

Laura is a special talent. She lives and breathes human-centered design, and makes it much more than a buzzword. While working with Laura at Aetna/iTriage, she set the UX vision for a suite of products we developed together and based it around a constant user-research strategy. Through her approach, she crafted products that blended familiar navigation for simplicity with clever information architecture to make things incredibly intuitive to users (insurance members). She restructured our agency relationship to get more output with less overhead. She provides confident creative direction that her teams respect. She is able to work hands-on with designers and provide executive presentations equally well. And, the products she and her teams create are beautiful! I hope to someday work with Laura again in the future! 

—  Jesse Givens, Sr. Director, Patient Experience at DaVita
Kidney Care

04 TESTIMONIALS

 
 
CONTACT

Looking for a strategic, innovative leader to join your job today? Contact Laura right now!

laura@laurapionek.com

Tel: 630.460.0313

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© 2019 by Laura Pionek.