I Help Organizations
Solve Product and Experience Problems
In her various roles she has worked with startups like Telespine and Sopris Health to large corporations like Nutrien and Aetna to guide product and user experience -- connecting all the signals from current and future customers, weaving product requirements and business imperatives into cohesive, beautiful experiences, managing and mentoring teams, both large and small to ensure iteration and growth is happening personally, professionally and at a team level, and driving product innovation through data-based decisions with the customer’s needs in mind. Laura cross-trained in a variety of business categories, from Fortune 50 companies to small, high-tech startups. She built a UX team for iTriage, one of the very first healthcare apps ever to hit the Apple app store, which eventually saw usage of 20 million users and was acquired by Aetna. She additionally ran a team for the second-most used government app (behind the NASA app), called Your Texas Benefits App.
At Pearson Higher Education, Laura developed and trained the global UX and product organization on a hybrid agile methodology to improve coordination and communication and reduce silos across the 40,000 employee organization. She additionally managed two of Pearson's key innovation initiatives: a collaboration with IBM Watson on using AI to enhance learning and teaching experiences and a ground-up re-imagination of the technology platform that all Pearson software was built upon. She currently has an active patent-pending on a predictive experience she developed while working with their data analytics team.
Laura is an innovative and strategic product and user experience leader with extensive experience managing the life cycle of user-centered design projects from conceptualization to launch. She has worked with notable companies like the Cincinnati Zoo, Allstate, Ferrari, BMW, Teva Pharmaceutical, Aetna, FirstData, and Pearson Higher Education.
Over the past 24 years, Laura has leveraged her pioneering leadership and vision in UX to drive teams toward usable, intuitive product design.
Through the 24 years of work and hundreds of products Laura has worked on, these are a few featured case studies which highlight challenges she has overcome, problems she has solved, and products that she is enormously proud of.
Please contact Laura for access to the full case studies.